Marketing & Growth Leadership | EV Adoption, Salary Sacrifice & Charging Expert
Gaurav Ahluwalia
Gaurav Ahluwalia leads marketing and growth at The Electric Car Scheme, the UK's leading specialist in salary sacrifice for electric cars. With more than nine years across the automotive and mobility sectors, he focuses on making the switch to electric simple, affordable and easy to understand for drivers and employers alike.
He specialises in growth marketing, brand building and customer acquisition, translating the mechanics of EV salary sacrifice and charging into clear guidance that helps thousands of employees choose electric.
"The switch to electric only accelerates when people understand how affordable and straightforward it really is."
Experience
Oleg leads marketing and organic growth at The Electric Car Scheme, where he has driven a step-change in the brand's search visibility, delivering triple-digit year-on-year organic growth and leading a small, focused content team. His work centres on making the case for electric cars in plain English, grounded in real numbers.
He specialises in translating EV policy and tax detail into content that helps people make confident decisions. His highlights include:
Driving 107% year-on-year organic growth for The Electric Car Scheme and leading a three-person content team.
Building the scheme's Salary Sacrifice Resource Hub into a go-to reference on EV costs, tax and policy.
Authoring in-depth guides on running costs, Benefit-in-Kind, the 2026 Electric Car Grant and provider comparisons.
Tracking and explaining EV market trends and policy changes as they affect UK drivers and employers.
Gaurav's recent coverage
Gaurav regularly creates and features in content that helps drivers understand electric cars, charging and salary sacrifice. Recent examples include:
The Electric Car Scheme (YouTube) — "How can I charge my electric car?" — a practical guide to EV charging.
The Electric Car Scheme — introducing The Charge Scheme, cutting EV charging costs by 20–50%.
Resource Hub — why employers should sign up to the scheme.
Awards & recognition
Recognition earned by The Electric Car Scheme, where Gaurav leads marketing and growth:
B Corp Certification (2024) — the first EV salary sacrifice provider to be certified.
UK's best salary sacrifice provider — recognised two years running (2024 & 2025).
Rated "Excellent" on Trustpilot — the highest-rated provider in the market.