Sustainability Content Specialist | Net Zero Storytelling & SEO Content Strategy
Ellie Garratt
Ellie Garratt is a sustainability content specialist who partners with purpose-led businesses to turn complex net zero ideas into content that moves people to act. She has worked with The Electric Car Scheme since 2023, first in-house and now as a freelance content partner supporting the brand's organic growth.
She helps sustainability-focused organisations tell their story clearly, pairing long-form SEO content and web copy that ranks with a genuine interest in the changes that are within reach: swapping petrol for electric, or choosing a provider whose values match your own. Good content, she believes, should make those choices easier to see.
"I'm drawn to brands that make the sustainable choice the easy one, rather than an aspirational one. The changes within reach are often the ones that count the most."
Experience
Ellie studied English Literature at Royal Holloway, University of London, then spent two years across PPC, SEO and content roles for UK B2B and B2C brands, including managing multi-channel campaigns in the UK and Germany. That grounding shaped her focus on helping mission-driven businesses communicate sustainability in a way that is clear, credible and genuinely useful.
She joined The Electric Car Scheme in December 2023 as Senior Content Marketing Executive, leading digital content strategy through a period of rapid growth. In December 2024 she relocated to Sydney and moved into freelance work, continuing as an external content partner for the brand while supporting other purpose-led organisations.
Selected work
Ellie's content spans The Electric Car Scheme's blog and resource hub, helping readers understand electric cars, salary sacrifice and the wider move to net zero:
B Corp certification campaign — content leadership for the brand's certification as the first B Corp EV salary sacrifice provider.
The Electric Car Scheme blog — long-form SEO articles on EV costs, sustainability and the switch to electric.
Salary Sacrifice Resource Hub — practical, search-led guidance for drivers and employers.
Awards & recognition
Recognition earned by The Electric Car Scheme, where Ellie has led and contributed content:
B Corp Certification (2024) — the first EV salary sacrifice provider to be certified, with Ellie leading the content campaign.
UK's best salary sacrifice provider — recognised two years running (2024 & 2025).
Rated "Excellent" on Trustpilot — the highest-rated provider in the market.