End Clothing
Business
Fashion Retail
Team
600+ colleagues
Location
Newcastle, Glasgow, Manchester, London and Milan
Style Meets Sustainability: How END. Clothing Made Electric Cars Part of the Package
Founded in Newcastle in 2005 by Christiaan Ashworth and John Parker, END. has grown from a single streetwear shop into one of the UK's most influential fashion retailers. Stocking over 600 global brands and shipping to more than 80 countries, END. combines a technology-led approach with an unwavering commitment to culture, community, and its people.
The Challenge
As a forward-thinking employer, END. wanted to extend their commitment to their people with a benefit that truly delivered. With a diverse workforce spanning retail, logistics, and head office roles, their priority was finding a scheme that would feel meaningful and accessible to everyone, not just a select few. They needed a solution that was cost neutral to the business, simple to administer, and inclusive across the whole team.
Why END. Chose The Electric Car Scheme
Cost neutral to the business
The Electric Car Scheme is designed to run at net zero cost to the employer, making it a powerful addition to any benefits package without adding to the bottom line. For END., that meant investing in their people with confidence.
Easy to administer
END. needed a scheme that wouldn't create extra work. With no setup fee and a straightforward administration process, The Electric Car Scheme delivered exactly that a benefit their team could offer with confidence, without the burden of complex payroll queries or ongoing overhead.
Complete Employer Protection
A key concern for END. was the financial risk if an employee left mid-lease. Our Complete Employer Protection resolved this immediately, safeguarding the business from unexpected costs from day one of the lease, whether that's an early vehicle return or a change in personal circumstances. This was central to their decision to move forward.
Used cars: the accessibility game changer
One of the most compelling features for END. was the availability of quality used electric cars. Available at sometimes 30-40% of the cost of a new equivalent, and delivered in as little as two weeks, used cars opened the scheme to a much wider range of employees, making the benefit visible and valuable across the whole workforce.
The Impact
END. chose to run the scheme in a way that reflects its values, cost neutral to the business, and focused entirely on delivering value to their people. By not retaining any of the Employer NI savings, END. ensures every employee gets the best possible deal on their electric car.
With a used car offering that delivers quickly and affordably, combined with access to the full market of brand-new models, there is genuinely something for everyone and END.'s employees are beginning to discover just that.
“END. is a business that puts its people first and that makes them a perfect partner for The Electric Car Scheme. Seeing their team embrace the scheme with cost neutrality for the business and real accessibility for every employee is exactly the kind of impact we're proud to help create."
Alex Lowe, Business Development Manager
Want to offer your people the same? Get in touch today to discover what we can do for your workforce.
If you would like to learn more about The Electric Car Scheme, and The Charge Scheme, visit our website which explains how electric car salary sacrifice can work for your company.
