Marketing & Content | EV Market, Policy & Salary Sacrifice Writer

Oleg Korolov

Oleg Korolov is a marketing manager at The Electric Car Scheme, the UK's leading specialist in salary sacrifice for electric cars. He writes about electric vehicle market trends, government policy and how salary sacrifice makes going electric affordable, turning complex tax and cost questions into clear, practical guidance for drivers and employers.

He leads the scheme's organic growth and content, helping thousands of readers understand running costs, Benefit-in-Kind, the Electric Car Grant and how the UK's EV benefit landscape is changing.

"The more clearly we explain the numbers, the easier it is for people to see that electric is the affordable choice."

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Get in touch

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Experience

Oleg leads marketing and organic growth at The Electric Car Scheme, where he has driven a step-change in the brand's search visibility, delivering triple-digit year-on-year organic growth and leading a small, focused content team. His work centres on making the case for electric cars in plain English, grounded in real numbers.

He specialises in translating EV policy and tax detail into content that helps people make confident decisions. His highlights include:

  • Driving 107% year-on-year organic growth for The Electric Car Scheme and leading a three-person content team.

  • Building the scheme's Salary Sacrifice Resource Hub into a go-to reference on EV costs, tax and policy.

  • Authoring in-depth guides on running costs, Benefit-in-Kind, the 2026 Electric Car Grant and provider comparisons.

  • Tracking and explaining EV market trends and policy changes as they affect UK drivers and employers.

Oleg’s recent coverage

Oleg writes across The Electric Car Scheme's blog and resource hub on the topics that matter most to EV drivers. Recent articles include:

Awards & recognition

Recognition earned by The Electric Car Scheme, where Oleg leads marketing and content: